PlaySight Expands Partnership with ITA to Elevate Coverage of ITA Women’s All-American Championships


CARY, NC – PlaySight, a leading sports technology company, is thrilled to announce its partnership with the Intercollegiate Tennis Association (ITA) for the upcoming ITA Women’s All-American Championships at the Cary Tennis Center. This collaboration promises to bring an enhanced viewing experience to tennis enthusiasts and fans worldwide.

PlaySight, renowned for its cutting-edge sports technology solutions, will take center stage as the video provider for the entire ITA Women’s All-American Championships, covering action on 17 courts throughout the event. Cracked Racquets will also be providing its CrossCourt Cast coverage throughout the event in partnership with PlaySight and the ITA.

Pre-qualifying matches start on September 30th, with the main draw matches starting on October 4th, in which PlaySight will be providing five days straight of live highlights, giving fans an opportunity to catch the most thrilling moments of the tournament in real-time.

One of the most exciting aspects of this partnership is the instant shareability of highlights on social media platforms. Participating teams and athletes can immediately share their standout points and memorable moments, fostering a deeper connection between the players and their fans.

In addition to its streaming services, PlaySight is introducing the ITA and its fans to PlaySight’s latest innovation, the PlaySight GO Mobile, a portable solution designed to revolutionize event coverage. This state-of-the-art technology will be used to capture the action at future ITA events, providing fans with unique and immersive perspectives.

PlaySight GO Mobile offers unparalleled flexibility in coverage by seamlessly adapting to various facilities and even presents enhanced broadcast quality through PlaySight’s new remote production services. For the Women’s All-American Championships in Cary, viewers can look forward to a multi-angle broadcast during the finals with camera switching, graphics, etc., delivering a television-quality experience and allowing fans to dive deeper into the game.

“Our expanded partnership with the ITA represents a significant milestone for PlaySight,” said PlaySight CEO Chen Shachar. “We are excited to bring the best quality in the market to the ITA Women’s All-American Championships, enhancing the experience for both players and fans. With our streaming, live highlights and remote production coverage of the finals with GO Mobile, we are committed to elevating the sport of tennis to new heights.”

“The world of technology is changing rapidly and the ITA and our partners at PlaySight are on the leading edge of the latest innovations,” said ITA Chief Executive Officer Timothy Russell. “PlaySight has been a long-standing partner and we are thrilled for them to share their most recent developments with fans of college tennis. Throughout the ITA Women’s All American Championship in Cary, North Carolina fans will be treated to a wonderfully new and higher level of viewing experience, including with the exciting collaboration with our fantastic ITA streaming partner, Cracked Racquets.”

The ITA Women’s All-American Championships have long been a prestigious event in collegiate tennis, showcasing top talent from across the nation. With PlaySight’s advanced technology and dedication to innovation, the tournament promises to be more exciting and accessible than ever before.

For more information about the ITA Women’s All-American Championships, please visit ITA Championships Website.

To learn more about PlaySight’s partnership with the ITA, please visit the ITA PlaySight Tennis website.

For Coverage of the event: Town of Cary PlaySight Channel  – PlaySight on XITA on XCracked Rackets on X

About the ITA: The Intercollegiate Tennis Association (ITA) is the governing body and coaches association of college tennis, both an advocate and an authority for the sport and its members. Comprised of 1,260 colleges and universities, 20,000 student-athletes, 1,700 varsity programs, 3,000 coaches, and 1,350 college tennis officials, the ITA empowers college tennis coaches at all levels to deliver vibrant tennis programs that are vital to their college communities and transformational to their student-athletes. Follow the 2023-24 college tennis season on the ITA website and ITA social channels on Twitter, Instagram, LinkedIn, Facebook, and YouTube.

About PlaySight: PlaySight has emerged as a leader in the sports technology marketplace, bringing the most advanced and elite capabilities to all levels of sport, all over the world: automated production and live streaming, video replay (VAR), pro level coaching tools, and a live and on demand sports OTT channel – the PlaySight Sports Network (PSSN). PlaySight SmartCourt AI technology powers athletes, coaches, teams and leagues all over the world with its connected camera platform. Its technology is currently used by several college tennis programs, facilities and federations around the world along with the USTA, NBA, MLB, NHL. More information is available at

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