TECNIFIBRE, member of MF Brands (Lacoste, The Kooples, GANT, AIGLE), is the fastest-growing tennis and squash brand in the industry. TECNIFIBRE is looking for a regional tech rep based in the Mid-Atlantic area (Washington DC or similar metro area preferred). If you love to compete and thrive in a fast-paced environment, then please look to join us.
JOB TITLE & REPORTING:
- Regional Tech Representative (Tecnifibre- Lacoste Sports)
- Reports to Head of Marketing
JOB DESCRIPTION:
- Supports the Regional Sales Manager to drive Tecnifibre and Lacoste businesses through organizing demo days, leading retail and club staff product training, setting up in-store merchandising display. Helps activate the brand by supporting product launches, building the Tecnifibre community, and promotes at local and national events.
JOB DUTIES AND RESPONSIBILITIES:
- Lead the overall field support efforts for Tecnifibre and Lacoste at tennis specialty, clubs, and select retail accounts as well as consumer facing events located within the territory.
- 30 Account visits a month: Lead brand and product training to elevate staff engagement, dedicate time to sell in store, and convert retail staff and club coaches into brand ambassadors.
- 15 demo days a month: to support accounts, educate consumers, and generate sell-throughs
- 2 events a month: attending events such as USTA sanctioned tournaments (juniors and adults) or high school coaching conventions
- Weekly update CRM with contact information and latest insights
- Help grow our Tecnifibre community
- Lead organized events with Tecnifibre coaches, ambassadors, influencers, and brand fanatics
- Build the TF Select community to share brand communication
- Generate volume of content through in person events for Social Media platforms
- Event support at BNP Paribas, Miami Open, and DC Open. This includes booth/retail set-up, sales, operations, supporting activations, and more
- Implement product launches and seeding programs within the territory.
- Execute in-store displays to ensure Tecnifibre and Lacoste products are properly featured and merchandised and within the brand guidelines.
REQUIRED EXPERIENCE:
- College degree + 1-2 years of work experience preferably in tennis/sports industry.
- Passionate about tennis with experience playing at the collegiate level.
- Excellent interpersonal and organizational skills
TRAVEL FREQUENCY: Approximately 3 days a week
COMPENSATION/BENEFITS:
- Base range: $50,000 – $60,000 + annual bonus
- 100% of medical, dental and vision cost paid for by the company
- Travel expenses paid
- Product employee program (Tecnifibre and Lacoste)
CONTACT: Please send resume to [email protected]
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