The Intercollegiate Tennis Association is proud to announce the hiring of Elizabeth Profit and Zach Pohlmann as Digital Media Managers, returning the Communications, Marketing and Advanced Media team to full strength.

“I’m very excited to have Elizabeth and Zach join the Communications, Marketing and Advanced Media team,” said Dan Johnson, ITA Director of Communications, Marketing and Advanced Media. “Elizabeth and Zach’s skills complement each other well. In addition to their professional talents, they also bring to the ITA positive energy and a passion for telling the stories of college tennis, and elevating the ITA brand.”

Profit began her duties with the ITA in November 2021. A Masters of Science, Sports Management graduate from SMU, Profit is focusing her work at the ITA in the areas of video production and social media management. Profit, who earned her bachelor’s degree in Broadcast Journalism from the University of Tennessee. Profit competed at the collegiate level; first at Baylor before she transferred to Tennessee. Prior to joining the ITA, Profit served as a Content Producer for the SMU men’s and women’s tennis teams, and was a graduate assistant for the SMU men’s and women’s basketball teams.

“I am thrilled to be part of the ITA and create content for a sport that has given so much to me,” said Profit. “My time as a student-athlete at Baylor and Tennessee, and my work at SMU has really allowed me to grow as a content creator while also expanding my knowledge of the game. It’ll be nice to continue carrying the torch for college tennis while working closely with coaches and student-athletes to create the best stories I can for the ITA and college tennis.”

Pohlmann joined the ITA at the start of 2022. He’s currently working towards a Masters of Art, Strategic Leadership and Communication from the University of West Florida. Pohlmann earned his bachelor’s degree in Sports Management from UWF, where he worked as an Athletic Communications Graduate Assistant and oversaw the men’s and women’s tennis programs. At the ITA, Pohlmann will serve as a lead photographer, assist in managing the ITA website, and serve as a primary writer of website content, press releases, and email communications.

“I couldn’t be more excited to be joining this team and the great organization that is the ITA,” said Pohlmann. “My time at West Florida opened my eyes to everything college tennis has to offer and I’m looking forward to experiencing that same passion and excitement on a much larger scale. I’m excited to begin working closely with coaches and student-athletes from every level of college tennis and sharing their stories to the wonderful college tennis community around the country.”

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