The ITA announces a multi-year agreement with Ground Rule as the Preferred Facility Services Agency

The Intercollegiate Tennis Association (ITA) and Ground Rule are pleased to announce a new partnership whereby Ground Rule will be recognized as the Preferred Facility Services Agency of the ITA. 

Ground Rule offers a wide range of facility project management, planning, building, and funding services and has been committed to serving college tennis programs through collaboration with the ITA. From the planning stage to completion of a facility project, the Ground Rule team conducts feasibility studies, market analysis, forecasts financials, advises on facility design, oversees risk management, and advises on sponsorship and fundraising campaigns. 

“Quality facilities are a critical part of the success of every college tennis program and to the sport as a whole,” ITA CEO Tim Russell said. “They play an important role in a program’s ability to engage the community, which is why we are so excited to partner with Ground Rule. Their team will provide invaluable resources to coaches and athletic departments on renovations, new builds, and how to maximize a facility for all-around success.” 

Having worked with the likes of USTA National and various USTA sections, Major League Baseball, the Washington Kastles, and many tennis clubs, Ground Rule has extensive experience in all facets of facility design and management. Ground Rule consists of four companies that have the following expertise: 

● TAG provides project management and owner’s representation services that take projects from planning to completion. 

● Blue Arrow strategizes, plans, funds, and implements operations for facilities, properties, and events. 

● Agile Risk Management provides expertise to mitigate organizational risk by advising on best practices, managing documentation, and implementing changes. 

● Capacita Strategic Consulting advises on development and strategy with a focus on organizations positively impacting their communities. 

In partnering with the ITA, Ground Rule will disseminate educational material on facility management to ITA members and assist members who are pursuing facility upgrades and new construction. Ground Rule will also work with college tennis programs on feasibility studies and aggregate facility build data in order to establish a set of best practices and standards amongst college tennis facilities. 

“We are intimately familiar with how daunting the prospects of launching a new program or enhancing an existing tennis program through facility improvements can be,” Ground Rule CEO Wes Cosgriff said. “At Ground Rule, we leverage our portfolio of companies to bring specific expertise on a variety of complex issues. We are thrilled to partner with the ITA and help its members achieve their aspirational goals.” 

Facilities affect every facet of a college tennis program including the ability to generate revenue, engage the community, and attract recruits. With the addition of Ground Rule as an ITA partner, college tennis is set up for success in upgrading and maximizing facilities around the country. 

To learn more about Ground Rule and its services, visit or contact William Moss, Director of Growth and Strategic Partnerships ([email protected]). 

The Intercollegiate Tennis Association (ITA) is the governing body of college tennis and is committed to serving college tennis and returning the leaders of tomorrow while promoting both the athletic and academic achievements of the collegiate tennis community. The ITA, founded in 1956, is comprised of nearly 1,700 men’s and women’s varsity tennis teams representing over 1,250 institutions, administers numerous regional and national championships and the ITA College Tennis Rankings for nearly 20,000 college varsity student-athletes at NCAA Division I, II, and III; NAIA; and Junior College levels. The ITA also has a comprehensive awards program for players and coaches to honor excellence in academics, leadership, and sportsmanship. For more information on the ITA, visit and follow the ITA on Facebook, Twitter, Instagram, and LinkedIn. 

Ground Rule is a group of companies that share a core value of continuous improvement. Each company brings specific expertise that is complementary to the work of the others, resulting in an innovative group that is greater than the sum of its parts. From strategy to planning, to funding, to delivery, these companies work hand in hand with clients to make visions a reality. 

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