The ITA announces a multi-year agreement with Track Tennis as an official live streaming partner.

The Intercollegiate Tennis Association (ITA) and Track Tennis are pleased to announce a new partnership whereby Track Tennis will be recognized as an Official Live Streaming Partner of the ITA.

Track Tennis is making live streaming accessible for every ITA member. Focusing on affordability, Track Tennis uses a single camera to broadcast matches live across the web, mobile devices, and tv platforms. Match data and statistics can also be accessed through the Track Tennis platform, and highlights are automatically generated so they can easily be shared through social media platforms. 

“The college tennis dual match is one of the most exciting products in all of sports, and the ITA is committed to sharing that excitement and the college tennis story with the sports community through an increased focus on live-streamed tennis matches,” ITA CEO Tim Russell said. “Track Tennis is another great partner for the ITA in accelerating these efforts and bringing live streaming capabilities to all of college tennis.”

NC State, Vanderbilt, Rice, Boise State, Louisville, and Pomona-Pitzer are among the schools using Track Tennis to deliver high quality live streams to fans, alumni, and parents. As part of its commitment to college tennis, Track Tennis is offering ITA member programs a 40% discount on the first year of live streaming services. 

“The level of play across college tennis is amazing and Track Tennis is committed to helping every college program share their matches with as many people as possible,” Egor Firsov, Track Tennis CEO, and Kieran Burke, Head of Growth, said. “We believe that streaming matches and automated match analytics should not be a luxury, but a reality for every ITA member program. We want to thank Tim, Corey and the ITA for their work supporting college tennis and we are excited to work together to grow live streaming throughout the game.”

As it becomes increasingly important for college tennis programs to engage fans and the community, the ITA is placing an increased focus on live streaming across college tennis. With the addition of Track Tennis as a live streaming ITA partner, college tennis is in a prime position moving forward to regularly stream matches across all divisions. 

To learn more about Track Tennis and its live streaming solutions, visit the Track Tennis website.

About Track Tennis:

Track.Tennis offers a cloud native solution that enables facilities to generate revenue through live streams, recorded video and automated event statistics while remaining cost-effective for coaches, parents, fans and athletes.

A technical company at heart, Track.Tennis has invested heavily into AI, which can automate broadcasts, statistics collection, highlight generation and more. We create a brand new market for video of individual sporting events.

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