The ITA announces a multi-year partnership extension with PlaySight as an official live streaming partner.

The Intercollegiate Tennis Association and PlaySight are pleased to announce an extension of their partnership, whereby PlaySight will be recognized as an Official Live Streaming Partner of the ITA.

The relationship between the two organizations dates back to 2015, and since then PlaySight has established itself as a leader within college tennis, advancing the sport through its suite of technology services, from on-court training and analytics to PlayFair line call challenges and automated production live streaming.

Close to 100 college tennis programs across all divisions have PlaySight installed on their campuses, with teams using the live streaming technology to provide a viewing platform for parents, fans, and alumni, as well as leveraging the system’s analytics and performance video capabilities for player development and coaching.

“Since the early days of our work with PlaySight, I have been impressed by the company’s commitment to excellence, constant improvement, and collaborating with high integrity,” ITA Chief Executive Officer Timothy Russell shared. “Together the two organizations have worked to create a more forward-looking landscape for our sport in a world that is ever-more driven by innovation and technology.”

Using the video review functionality that is also part of the company’s product offerings, the ITA and PlaySight have partnered to bring a line calling challenge system to college tennis. The “PlayFair” rules were implemented in the ITA Official Rulebook in 2019 and have been used in dual match play since then. Due to COVID implications, PlayFair will be paused in spring 2021 match play.

With the increasing need and desire for college tennis programs to engage fans and the community, PlaySight is continually evaluating how it can serve college tennis. Recently, the PlaySight GO product was introduced as a portable live streaming and video solution that can be moved from court to court. Similar to its other products, the GO can be integrated with existing live scoring and scoreboard solutions such as Daktronics. 

Eight of the fourteen ITA Kickoff Weekend events were live-streamed using PlaySight, and the ITA DI Men’s and Women’s Team Indoor Championships will be streamed on the PlaySight Sports Network as well. Tennis fans around the world can watch at no cost with a PlaySight account at

“The ITA and college tennis have served as the bedrock for our company and all innovations in our technology. We are proud to extend our long-term partnership with them,” said PlaySight’s Yuval Bar Yosef, who has led the ITA partnership from PlaySight’s side since 2015. “From PlayFair to score integration to multi-court streaming, so many of our recent developments, products and services have been developed from the needs of college tennis. We are still focused on our mission to bring PlaySight to every college tennis court across the country, and the ITA continues to be the perfect partner to help us do that.”

To learn more about PlaySight and its various solutions for college tennis, visit

About the Intercollegiate Tennis Association:

The Intercollegiate Tennis Association (ITA) is the governing body of college tennis, overseeing men’s and women’s varsity tennis at all levels – NCAA Divisions I, II and III, NAIA, and Junior/Community College. Serving college tennis and higher education for over six decades, the ITA continues to develop championship human beings on and off of the court, returning leaders of tomorrow. Go to to get up-to-date college tennis information and sign up for our newsletter. Like the ITA on Facebook, or follow us on Twitter, Instagram, and LinkedIn.

About PlaySight Interactive:

Selected twice by Fast Company as one of the top 10 Most Innovative Companies in Sport, PlaySight is connecting sports all over the world. Its Smart sports AI video platform delivers a cutting-edge video experience across all levels of sport. Hundreds of thousands of athletes, coaches, colleges, teams and sports facilities utilize PlaySight each and every day for automated production live stream broadcasts, multi-angle video recording, performance analysis, content monetization and much more.

PlaySight technology powers entire leagues, is connected in over half of the NBA, and is used across the MLB, NHL, in over 100 NCAA athletic departments, and at leading sports organizations and facilities such as LakePoint Sports, IMG Academy, Ripken Baseball and the United States Tennis Association’s National Campus.

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