Babolat – Sports Marketing Coordinator



At Babolat, tennis runs in our blood. Founded in Lyon, France in 1875, Babolat has been inventing, innovating and developing complete equipment for tennis, badminton and padel for 148 years, starting with the creation of the world’s first tennis string. Family-run for five generations, Babolat offers a full range of products including racquets, strings, footwear, bags, balls, apparel and accessories, and is marketed in over 160 countries.  Babolat recently added pickleball products to its line-up in 2020.

Babolat built its reputation as a premium brand by offering products at the forefront of technology and by supplying equipment to generations of champions who have won the most prestigious competitions. Today, Babolat racquets and strings are the choice of some of the world’s top players on the ATP and WTA tour, including Rafael Nadal, Carlos Alcaraz, Sofia Kenin and Leylah Fernandez.

Driving business in both existing and new categories and channels in the US market will continue to be a key focus of the company’s long-term growth plan.  A competitive, yet highly collaborative team dynamic motivates our employees to perform and achieve success together. At Babolat, we take our jobs very seriously, without taking ourselves too seriously.


Reporting to the Sports Marketing Manager, the Sports Marketing Coordinator, based in Louisville, Colorado, is primarily responsible for providing day-to-day support for grassroots marketing initiatives as well as all sponsorship programs for the US market.


Core duties and responsibilities include the following. Other duties may be assigned:

  • Develop comprehensive knowledge of, and strong personal relationships within competitive tennis in the US, and work with Sports Marketing Manager to identify top players and brand representatives.
  • Develop comprehensive knowledge of competitive pickleball in the US, and work with Sports Marketing Manager to identify player representatives, while also supporting US promotions program.
  • Manage Junior VS Elite junior sponsorship program.
  • Assist Sports Marketing Manager with collegiate promotions program.
  • Provide customer service and order fulfillment for juniors, colleges, seniors, touring pros, academies and other marketing programs and partners.
  • Identify potential improvements to programs and execute plans to increase effectiveness, efficiency, and reach of programs.
  • Travel to approximately 10 events each year (up to 8 weeks total travel) to scout junior and college tennis players, pickleball pros, as well as to provide support for event sponsorships.
  • Assist with execution of marketing programs (tennis and pickleball) including product launches, sponsored events, event logistics, special promotions, etc.
  • Assist Sports Marketing Manager with VIP website maintenance.


  • Bachelor’s Degree from four-year college or university is required.
  • Collegiate tennis playing experience is required.
  • Tennis or sporting goods industry experience is strongly preferred.
  • Excellent oral and written communication skills.
  • Ability to work well within a team environment.
  • Excellent organizational skills.
  • Demonstrated resourcefulness, creativity, and continued willingness to take initiative a must.
  • Working knowledge of Database software; Internet software; Inventory software; Order processing systems; Word Processing (Word) software is required.


  • Up to 20% travel time is required.


Targeted Hiring Range – $50,000 – $60,000 annual base salary with 10% bonus potential based on both quantitative and qualitative objectives.  Comprehensive benefits package including medical, dental and vision coverage, employer-matched 401(k) plan, disability/life insurance and more.

Interested and qualified candidates, please apply and upload resume/cover letter using link below:

This job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

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